PMG taps Pfizers Shankman to build media department, manage accounts.(Direct Marketing)(Patient ...
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Direct Patient Access
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HealthInfo and Others Form Direct Marketing Group
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[Research Report] The Outlook For Direct-To-Consumer Marketing: Maximizing The Return On Your Invest
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Direct-to-Consumer Marketing 2001: Converting Patient Awareness into Drug Prescriptions in the US and Europe
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Direct Marketing in Medicine and the Threat to Physician-Patient Relationship
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Direct-to-Consumer Marketing 2001: Converting Patient Awareness into Drug Prescriptions in the US and Europe
DTC marketing spend has surged since the relaxation of the guidelines on broadcast advertising in 1997 and the rise in DTC activity is set to continue. With such considerable investment in this ... Patient groups as important links to patient communities. Which media to choose ...

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[Report] Direct-to-Consumer Marketing 2001: Converting Patient Awareness into Drug Prescriptions in the US and Europe
DTC Marketing 2001 is an in-depth analysis of current practice in DTC marketing, offering best practice

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